The world of marketing keeps evolving at a mind-boggling rate. Not a day goes by when someone, at some corner of the world, finds out a smart, new way to sell business. But not all of us are as well-equipped with that kind of knowledge. But do not worry, as expert marketing adviser Sunil Saldanha of V-care has got your back. He has been in this business for many years, and it is his job and passion to stay updated on all the marketing tools and trends that are going round right now.
To help you out, here are 4 of the best marketing tools for you to use in 2018.
1.Chatbots
Chatbots are everywhere nowadays. A chatbot is an AI-based system which establishes communication with the customer online. It is a fantastic solution to social media messaging, customer FAQs, order queries, customer assistant and so on. The chatbots will be fed the necessary data in each case, and they can carry on communication with the third party on a basic level almost as good as a human operator. This saves human labor as well as prevents lapse of time for customer service.
2.Social media live sessions
The ‘Live’ story option on Facebook, Instagram and other such platforms is the next big thing. It requires zero technical knowledge to use and can have an impact manifold times of usual posting activities. This way, you establish an honest and transparent relationship with the clients as they can see you or your company in flesh and blood and not just an ambiguous entity. The nature of the live session will depend on what type of company you are. If it is an education-based one, live discussions with experts can be done. If it a travel or food blog, live videos of the places you visit or the food being cooked can be an idea.
3.Data analytics
This is nothing new, but still relevant. The data analytical tool kits help you in ways unimaginable. With some sites like Wordpress, the statistics come with the website. For more advanced results, there are kits available online. Google Analytics is a great away to see how your website is doing, how many views you are getting each week, whether the traffic has increased or not, which SEO activity is doing well and which is not etcetera.
4.Google Adwords
Along with its several other tools that help you enhance your business, Google Adwords is a great tool that is gaining more and more popularity with time. There is no doubt that Google is by far the most used and trusted search engine in the world. With Adwords, they offer you a place on their advertisement circuit. The positioning or ranking will depend upon the amount you pay and the package you choose. However, it is a great tool to consider for spreading word about your business. Sunil Saldanha of Thane certainly advises this as a necessary measure.
To help you out, here are 4 of the best marketing tools for you to use in 2018.
1.Chatbots
Chatbots are everywhere nowadays. A chatbot is an AI-based system which establishes communication with the customer online. It is a fantastic solution to social media messaging, customer FAQs, order queries, customer assistant and so on. The chatbots will be fed the necessary data in each case, and they can carry on communication with the third party on a basic level almost as good as a human operator. This saves human labor as well as prevents lapse of time for customer service.
2.Social media live sessions
The ‘Live’ story option on Facebook, Instagram and other such platforms is the next big thing. It requires zero technical knowledge to use and can have an impact manifold times of usual posting activities. This way, you establish an honest and transparent relationship with the clients as they can see you or your company in flesh and blood and not just an ambiguous entity. The nature of the live session will depend on what type of company you are. If it is an education-based one, live discussions with experts can be done. If it a travel or food blog, live videos of the places you visit or the food being cooked can be an idea.
3.Data analytics
This is nothing new, but still relevant. The data analytical tool kits help you in ways unimaginable. With some sites like Wordpress, the statistics come with the website. For more advanced results, there are kits available online. Google Analytics is a great away to see how your website is doing, how many views you are getting each week, whether the traffic has increased or not, which SEO activity is doing well and which is not etcetera.
4.Google Adwords
Along with its several other tools that help you enhance your business, Google Adwords is a great tool that is gaining more and more popularity with time. There is no doubt that Google is by far the most used and trusted search engine in the world. With Adwords, they offer you a place on their advertisement circuit. The positioning or ranking will depend upon the amount you pay and the package you choose. However, it is a great tool to consider for spreading word about your business. Sunil Saldanha of Thane certainly advises this as a necessary measure.
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